The ASEAN region''s growing demand, combined with geographic proximity that reduces transportation costs, s a substantial competitive edge for Vietnamese enterprises.
Vietnamese agricultural companies are trying to reach the Muslim market by securing Halal certificates for their products. Agencies are trying to popularise knowledge of the culture to local businesses and people.
With nearly two billion Muslims in the world and rising demand for halal products, there is potentially a huge market for Vietnamese companies to exploit, experts said.
